Victoria is a Los Angeles-based writer and AI founder. After spending 15 years in international luxury fashion, she created Doomscrollr with her husband, Adam, a platform to help creators and brands build an audience they actually own instead of renting it from social media. She also writes Zillion Trillion, one of the largest publications on Substack, about motherhood, culture, fashion and AI. Few people have more fun on the internet than Victoria, so today, we’re excited to chat with her about how she lives her beautiful life—on and offline.  

Sorry to go so far back, but can you tell us a little bit about yourself? Where are you from, what was growing up like, what was your first job? 

I'm from Lima, Peru, and I lived there until I was 18. I went to an all-girls German school run by nuns, which is about as specific a childhood as it gets. Lima was a bubble, and I had no idea how sheltered I was until I left and realized the way I grew up was not exactly normal.

Then I went to Pepperdine in Malibu, which was another bubble. Clearly I like bubbles.

After that I moved to New York, and since then my life has bounced between New York, Paris, Mexico City and now LA. I don't really have one place I call home. I have people I call home

My first job was in fashion PR at Tara Inc., and I ended up working in fashion for most of my career. Then COVID hit, I moved to LA, met my husband on Hinge almost immediately, and now we have two kids. At some point I felt like I'd done what I came to do in fashion, and I'm someone who always needs to be learning something new. I got into AI really early, partly thanks to my husband, and now we run Doomscrollr together. I also have Zillion Trillion, which is a parenting platform. 

You’re currently working on an AI start up. How did you decide to take that jump? 

honestly, by chance. i needed the thing we ended up building. i had an audience i couldn't actually reach unless an algorithm decided it was in the mood, and i was getting pretty discouraged with where the internet was going. so adam and i set out to build it ourselves. AI is what made that possible for a team our size.

What’s one thing you’re excited about and one thing you’re, well, anxious about in the age of AI?  

they're the same thing: the possibilities. they're endless, for good and for bad. there's a lot of talk about whether AI is moral, and i find that framing a little unfair. technology isn't moral or immoral, people are. What matters is how we use it and who's holding the people building it accountable.

Doomscrollr is all about making the internet fun again. What did peak internet fun look like to you?  (websites you spent time on, blogs you read, etc.) 

i was such a tumblr girl. growing up somewhere that rewarded sameness, tumblr was the first place i was allowed to dream out loud. i read sea of shoes religiously. myspace is where i low-key learned to code. And let's please never forget ICQ chat  and asmallworld.

Zillion Trillion is such a special place for moms — and women in general really. What’s something one of your guests has said to you that really stuck with you? 

Zillion Trillion is kind of like building a startup, but make it motherhood, IRL, in front of a lot of people. When I started, it felt like every mom online was either pretending to be perfect or pretending to be a martyr, and I didn't see myself in either one. I definitely don't have it all figured out, so I learn something from pretty much everyone I talk to. Which is uktimately why i crwated this space. 

The one I keep coming back to is Jess Jacobs. She told me that when you build a company where women are actually cared for, it can end up making more money than anyone thought it could. I'd always been taught to see those as a trade-off, either you take care of people or you grow. Hearing it from someone who had done both stuck with me, especially now that I'm building a company of my own.

Favorite way to use avocado oil: Roasting vegetables, over vanilla ice cream with some sea salt or honestly, makeup remover: it melts mascara right off

Meal you have on repeat:  does heating these up count as cooking?with a little Fly By Jing chili crisp. 

If you want a proper recipe: ceviche 

Ingredients

• 1 pounds very fresh white fish (corvina, sea bass, halibut or fluke), skinless

• 12 limes (key limes if you can find them)

• 1 red onion, sliced paper-thin

• 1 ají limo or habanero, seeded and minced

• 1 garlic clove, grated

• 0.3 cups fresh cilantro, chopped

• 1.5 teaspoons salt

• 2 ice cubes

• 1 sweet potato

• 1 potato

• 1 ear of corn (choclo, not american corn, trust me on this )

Steps

Cook the sides: Boil the 1 sweet potato, 1 potato  and 1 ear of corn (choclo) until tender, then cool and slice into rounds.

Soak the onion: Put the 1 red onion, sliced paper-thin in ice water to crisp up and lose some bite. Drain well before using.

Cut and season the fish: Cut the 1 pounds very fresh white fish (corvina, sea bass, halibut or fluke), skinless into ¾-inch cubes. In a cold glass bowl, toss with 1.5 teaspoons salt, 1 garlic clove, grated and 1 ají limo or habanero, seeded and minced.

Squeeze the limes: Juice the 12 limes (key limes if you can find them) by hand, gently and without squeezing too hard, so it doesn't turn bitter. Pour over the fish and add 2 ice cubes.

Quick cure: Stir and let it sit just a few minutes, until the outside turns opaque but the center is still a little translucent. Remove the ice.Finish and serve: Fold in the drained onion and 0.3 cups fresh cilantro, chopped. Taste for salt and serve right away with the sweet potato and corn + cancha on the side

Notes: The liquid left in the bowl is leche de tigre. Pour it into a small glass and drink it. For extra crunch, add cancha (toasted corn kernels). Use only very fresh, sushi-grade fish.

If we asked your kids what your catchphrase is, they would say ___ I ask them often “Whats my Job” and they both repeat “To protect you.”

Article of clothing you keep reaching for: I wear these so much, i might buy the pink satin ones next!

You have a few hours alone. What are you doing?

Assuming i don't have to work… an episode of diary of a ceo,so i can still feel productive a depop doomscroll for everything that got away. a massage if i'm lucky, sushi fumi with a friend if i'm luckier. thirty minutes of meditation, mostly so i can say i did it,  and then, maybe, nothing at all.( the dream)